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Rio Magazine Media Kit
Overview | Distribution Points | Specifications | Request More Information
- Over 105,000 readers
- The Official Magazine of the River Walk
- Available at More Than 198 Prime Locations
- The Oldest Publication Dedicated to the River Walk
- And That’s Just the Beginning!
RIO Magazine, the Official Magazine of the River Walk, is the oldest publication dedicated to the River Walk. The Paseo del Rio Association publishes RIO each month and has continued its publication for more than 40 years.
More than 105,000 tourists, business travelers, and locals read the free issues of RIO Magazine each month. RIO is available at more than 198 prime locations on the River Walk and throughout the Greater San Antonio area. More than 40 hotels throughout San Antonio distribute RIO, and overall, most concierges prefer to recommend RIO's map, the Official Map of the River Walk.
RIO reaches several specific markets and aids individuals in their traveling needs. Some of the specific niches include the business traveler and the downtown locals.
One practically unreachable market is the business traveler. At the request of many meeting planners, RIO is distributed to conventioneers upon arrival in registration packets. RIO is used as a guide to San Antonio and as an outlet for the travelers when they are searching for a restaurant or an attraction. Most travelers have one day set aside for leisure activity and spend their money in the San Antonio area.
RIO reaches the person who is looking to relocate to San Antonio. Several real estate agencies and home locator groups put welcome packets together that include RIO. This gives the individual a chance to see what San Antonio has to offer and is a great selling point for San Antonio.
RIO is a magazine that targets several niche audiences and reaches a variety of people each month. RIO’s River Walk niche is focused on spending money and seeing everything that San Antonio has to offer. By advertising in RIO, your business could be one that strikes a chord with that individual. Advertise with us, and we’ll see you on the RIO!
WHERE TO FIND RIO MAGAZINE
Rio Magazine is published monthly by the Paseo del Rio Association. An average of 35,000 free copies are distributed at over 190 locations throughout downtown and the greater San Antonio area. Rio is sent to meeting planners before their conference begins with an order form offering free copies for their attendees. At their request, Rio is distributed to their conventioneers in their meeting registration packets or at their registration desk. Here is just a few of the locations you can find Rio.
· San Antonio International Airport
· River Walk Hotels, Restaurants, Clubs & Shops
· Convention & Visitor’s Bureau Information Center on Alamo Plaza
· Alamo Visitor Information Center
· Rivercenter Mall Information Desk
· La Villita Visitor Information Desk
· Greater San Antonio Chamber of Commerce
· San Antonio Hispanic Chamber of Commerce
· Downtown & San Antonio area Restaurants & Shops
· Tour Companies, Ground Operators & Special Events Management Companies
· More than 40 Hotels
· Institute of Texan Cultures
· Market Square/ Farmers Market Plaza
· Aerolitoral Inbound Flights
· Missions Historical Park
· UT Health Science Center
· Museums & Galleries
· The Alamo
· San Antonio Zoo
· Tower of Americas Chart House
Specifications
Dimensions:
Full Page 8.125” x 10.875” (page size)
8.375” x 11.125” (full bleed)
2/3 Page 4 5/8” x 9 15/16
1/2 Page H 7 1/2” x 4 7/8”
1/2 Page V 3 9/16” x 10”
1/3 Page V 2 3/16” x 9 15/16
1/3 Page H 4 5/8” x 4 5/8”
1/4 Page H 7 1/2” x 2 3/8”
1/4 Page V 3 9/16” x 4 7/8”
1/6 Page H 4 5/8” x 2 3/8”
1/6 Page V 2 3/8” x 4 5/8”
Terms and Conditions
- All advertising is reserved on a first-come, first-served basis.
- No space will be reserved without complete and signed advertising contract. RIO reserves the right to refuse any advertising
- Camera-ready ads must be received by RIO before the 10th of the month prior to the month in which the ad will appear. (For example: April 10 for the May issue).
COMPUTER GENERATED GUIDELINES
- All ads must be set up for process color output.
- Proper ad size must be set up.
- High Density diskette, CD, or other media is acceptable (will be returned after publication is printed).
- Color Key or Match Print must accompany disk.
- Non-Adobe Fonts must be included with file (screen and printer font).
- EPSs must be set up for proper color separation.
- TIFFs and EPSs files must be included with the ad.
- PageMaker, Freehand, Illustrator, Quark Xpress files only.
- All Ads must be approved by the Paseo del Rio Association
For more information please contact:
Kari Taylor- Marketing & Sales Director
(210) 227-4262 ext. 106
ktaylor@PaseodelRio.com
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